I´m Arturo Hernández, freelance designer. I have specialized for more than ten years in creating and managing brands for clients from different backgrounds and disciplines.
I believe in the strength of a good concept to achieve coherent, desirable and long-lasting results. I believe that form and contents have to go hand in hand. I believe in treasuring small details as a differential factor. I believe in the art of simplicity.
My job is about capturing the essence, understanding the necessities, and looking for solutions that reach the goals, because each project and situation are unique.